Butler’s Law comes to Popmatters…

…and Popmatters needs your help!

Background: Joe Butler was one of my favorite profs during my undergrad years at SDSU (two decades ago). He had a maxim he called Butler’s Law which reads: “Things will always get more chickenshit.” It’s a hallmark of post-modernity.

Now Butler’s Law has come to internet advertising which is rapidly falling prey, like all media, to the corportization of everything. So while a company like Disney Inc earns a trillion (yes with a T) dollars a year churning out formulaic drek for the masses, smart and small web-based companies like Popmatters have to go begging just to buy new computers.

This isn’t the internet we were promised back in 2000 but it’s the internet we’re getting. Try to turn the tide a little by giving some of your precious ducats to Popmatters.

Here’s their spiel with a link at the end so you can send your cash-based love:

“PopMatters readers have come to this magazine for its smart and entertaining articles of cultural criticism since October 1999. Our 17-plus years of quality online publishing have earned us respect and loyalty from our educated and savvy readers. We continue to work hard to bring you an intelligent, cool reprieve from all the hype and blather that crowds the Internet these days. We always will.

We remain committed to the essay and longform writing, in other words, we publish smart writing for intelligent readers, not SEOed clickbait for search engines.

We urgently need help from our readers to fund an upgrade of the technology that powers PopMatters, help cover our increasing hosting costs, as well as some modest funds to help pay editors. 

We come from humble economic backgrounds, and we have, for 17 years, run a lean, reputable, hardworking operation. PopMatters is a wholly independent small company owned and run by women with no outside investment.

The economic and business challenges of online publishing are rarely understood outside of the industry. Briefly, among other things: there is a huge economic disparity between print and online advertising; businesses are increasingly solidifying their advertising through agencies that take as much as 60 percent of ad revenue and; although we attract 1.5 million monthly visitors with our high caliber content, the advertising monies we earn do not even begin to cover expenses anymore. Furthermore, with the advent of adblocking and low-priced programmatic advertising, our primary source of revenue is endangered.

We all know how critical it is to keep independent voices strong on the Internet. Your donation will help PopMatters stay vital — and grow — through these changing and challenging times.

We can’t do this without you. Thank you for your support.”

https://www.gofundme.com/popmatters

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